Katarina Berg is the Chief Human Resources Officer at On and the author of the book Bold. She has extensive experience as an HR leader in international companies, including over a decade as Global Head of HR at Spotify. There, she played a key role in the company’s transformation from a startup to a publicly listed tech company. She has previously held leadership positions at Preem, Swedbank, and Kanal 5. Katarina is particularly focused on culture, transformation, and building inclusive workplaces where people can grow and perform at their best.

Bold cultures don't happen by accident

Everyone talks about culture. Many claim to know how to build it, but only a few have actually done it - at scale, for real, and with lasting impact. Building bold, resilient cultures takes more than inspiring words or catchy values on the wall. It demands the hard-earned mix of experience, know-how, and unapologetic boldness.

Join Katarina Berg, former CHRO of Spotify, author of BOLD, and now CHRO of On, as she shares insider lessons from scaling one of the world’s most recognised culture-driven companies. In conversation with Anne-Marie Andric, Senior HR Advisor, the keynote will challenge common assumptions and explore what it truly means to lead with courage, resilience, and impact.

• Expect honest reflections and practical insights

• Interactive Q&A

Because culture isn’t a buzzword. It’s the difference between companies that play it safe - and those that truly change the game.