Anne-Marie Andric has over 25 years of experience as an HR leader in international growth companies across various industries. She has held key roles at companies such as Microsoft, iZettle/PayPal, and Husqvarna Group, and currently serves as Chief People Officer at Elevate, Verdane. From autumn 2025, she will launch her own advisory business, focusing on culture, leadership, and organisational development. Anne-Marie is also a co-founder of the HR network HR the Real Deal and host of the programme HR Over the Counter. She is passionate about developing strong cultures, engaged employees, and future-oriented employers.

Bold cultures don't happen by accident

Everyone talks about culture. Many claim to know how to build it, but only a few have actually done it - at scale, for real, and with lasting impact. Building bold, resilient cultures takes more than inspiring words or catchy values on the wall. It demands the hard-earned mix of experience, know-how, and unapologetic boldness.

Join Katarina Berg, former CHRO of Spotify, author of BOLD, and now CHRO of On, as she shares insider lessons from scaling one of the world’s most recognised culture-driven companies. In conversation with Anne-Marie Andric, Senior HR Advisor, the keynote will challenge common assumptions and explore what it truly means to lead with courage, resilience, and impact.

• Expect honest reflections and practical insights

• Interactive Q&A

Because culture isn’t a buzzword. It’s the difference between companies that play it safe - and those that truly change the game.