Employer Branding Under Pressure

In HR Norge’s two-day Employer Branding Master Class, we explore how to build an employer brand that holds up over time. Not as a campaign, but as a strategic foundation for trust, clarity, and connection. 

Through real cases, practical tools and shared reflections, you will work on strengthening your employer brand from the inside out. So it remains credible, relevant, and visible, also when the pressure increases.

After the course, you will:

• See employer branding as a strategic driver
  Understand how employer branding creates value in times of uncertainty, and how to position it beyond recruitment campaigns.
• Connect brand, culture and behaviour
  Work with how values, leadership and everyday employee experience shape your employer brand – especially when decisions are difficult.
• Make clearer and more consistent choices
  Gain practical tools to prioritise what to say, how to act and where to focus, so your employer brand stays strong even under pressure.

This two–day masterclass is designed for advisors and leaders who work with employer branding and want to take a more deliberate, long-term approach, especially in times of uncertainty and change.

Kursholder
Kate Aunaas Ingram, VP Global Attraction & Mobility i Statkraft. Hun er ekspert på arbeidsgiverprofilering, kjent for å utvikle talent og gjøre selskaper attraktive for ansatte. Hun har utmerket seg i å skape Employer Value Propositions og utvikle omfattende arbeidsgiverstrategier. Med erfaring fra Orkla og Coca-Cola, har hun ledet globale rekrutteringsprosjekter og brukt innovative metoder som gamification og predictive analytics.

The trainer will teach in English, and all our conversations, exercises and discussions are done either in Norwegian or English.